The Kroger Co. now accepts EBT payment for digital pickup and delivery orders across its family of stores, expanding access to fresh, healthy food under the SNAP guidelines.
“We believe everyone should have access to fresh, affordable and nutritious food,” said Rodney McMullen, chairman and CEO.
“I am so proud of our passionate teams who worked closely with the USDA to remove barriers to healthy foods so that more of America can access the food they need to thrive.”
The retailer collaborated with the USDA Food and Nutrition Service to enable EBT digital acceptance. It also participated in a USDA pilot testing EBT payment acceptance during the COVID-19 pandemic.
SNAP payments online make it easier and more convenient for customers to shop, as well as explore nutrition facts and healthy options using Kroger’s OptUP nutrition rating system for free.
OptUP is accessible through the app or online from the retailer’s website. As customers fill their carts, they can view nutrition scores and explore “better-for-you” alternatives and shop items that are aligned to specialized diets, including low sodium, no sugar added or contains probiotics.
To begin placing digital orders, customers can create an account with an EBT account number as a new card under “My Account” and “Wallet.” They will fill a cart with SNAP-eligible items, select a pickup or delivery time and checkout.
Once in the checkout screen, select EBT as the payment method and enter the PIN to confirm the order. Customers with digital accounts can also access personalized digital offers.
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