Vlasic, a brand of Chicago-based Conagra Brands Inc., is partnering with Frank’s RedHot on three new hot and spicy Kosher dill pickles products.
“The pairing of two iconic brands – Vlasic and Frank’s RedHot – is a spicy combo that we know consumers will love,” said Lucy Brady, president of grocery and snacks, Conagra Brands.
“The Vlasic brand is synonymous with great-tasting pickles, and the addition of Frank’s RedHot creates a truly bold and flavorful snacking experience.”
The new Vlasic Frank’s RedHot pickles will be available in three varieties: a 16-ounce jar of Kosher Dill Wholes, and 24-ounce. jars of Kosher Dill Chips and Kosher Dill Spears.
According to the company, each product features a custom flavor blend that will pair Frank’s cayenne pepper heat with Vlasic’s garlic dill flavor.
“We’re excited to heat things up with Vlasic,” said Valda Coryat, North America VP of marketing for McCormick & Co.
“Our fans are always looking for new ways to enjoy the perfect blend of flavor and heat that Frank’s RedHot delivers, and we know they’ll be excited to try these new pickles during their next snack or meal.”
The timing for this dynamic new offering couldn’t be better as both pickles and hot and spicy condiments are on the rise. Pickles are a $1.6 billion dollar category, with sales up 8 percent over the past three years. Hot and spicy condiments have seen a similar trajectory, up 10 percent over the past three years.
Vlasic Frank’s RedHot pickles will be available in grocery stores, mass retailers and online outlets beginning this month. The whole pickles have a suggested retail price of $3.79, while the chips and spears have a suggested retail price of $3.49.
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