Through an expanded partnership with DoorDash, Aldi is offering on-demand alcohol delivery from more than 1,200 locations across 21 states.
With the addition of Aldi, nearly 80 percent of DoorDash customers can access alcohol through age-verified delivery.
“In addition to giving merchants a new way to reach customers, on-demand alcohol delivery helps partners grow their business,” said Fuad Hannon, VP of new verticals at DoorDash.
“On DoorDash, adding alcohol may increase grocers’ average order value by up to 30 percent. Order values for U.S. convenience orders were on average over 50 percent higher when alcohol was added.”
“We’ve worked hard to build a trusted alcohol ordering and delivery experience. The expansion of our partnership with Aldi reinforces our commitment to provide growth opportunities for local merchants, while simultaneously providing a safe, high-quality experience for customers.”
This expansion comes on the heels of DoorDash and Aldi’s announced partnership to bring on-demand grocery delivery to nearly all of the discount German retailer’s locations nationwide. Orders can be placed through the DoorDash Marketplace app or website.
“Aldi offers an everyday selection of private-label adult beverages and rotates in limited, seasonal flavors so there’s something for everyone,” said Scott Patton, VP of national buying for Aldi. “Earlier this month, we also launched a new, premium ‘Specially Selected’ wine collection, with most bottles costing under $10.”
In May, DoorDash released its first Alcohol Online Ordering Trends Report, which looked at the changing landscape of consumer online ordering preferences and emerging dining and drinking trends.
The report found that delivery was the preferred way for consumers to buy alcohol, with more than 100 percent year-over-year growth for alcohol pickup and delivery on DoorDash from 2021 to 2022. Comfort, convenience and time-savings are the top reasons consumers say they enjoy using alcohol and delivery services.
Responsible delivery of alcohol
Since launching alcohol in 2020, DoorDash has built a catalog with more than 100,000 SKUs available for purchase across thousands of grocers and restaurants nationwide.
DoorDash has enacted several safety protocols, including advanced two-step ID verification, alcohol-specific safety compliance modules and a streamlined returns flow and a voluntary self-exclusion or opt-out register for consumers who don’t want alcohol delivered on the platform or in marketing.
Read more beverage and technology news from The Shelby Report.
