Jacksonville, Florida-based Southeastern Grocers Inc. is celebrating Hispanic Heritage Month by donating funds to a nonprofit and introduce two new SE Grocers products developed by Hispanic suppliers.
“As a company committed to diversity and inclusivity, we are proud to honor and celebrate the rich heritages of our Hispanic and Latino American neighbors by highlighting their traditions and flavors that are now staples in our communities,” said Raymond Rhee, chief people officer.
“As a grocer, we actively seek partnerships with diverse suppliers to offer an expansive variety of products to our customers. In turn, we are able to shine a light on and support the future contributions of Hispanic and Latino Americans, ensuring our collective cultural tapestry reflects the diversity of our communities.”
Southeastern Grocers is donating $15,000 to the Hispanic Heritage Foundation’s 25-year-old Youth Awards program to help Latino high school students in the Southeast. The initiative focuses on connecting, inspiring and empowering students from across the nation through leadership, academic excellence and social impact to prepare them for their career journeys.
The grocer is also partnering with more than 60 Hispanic suppliers to bring authentic and innovative product offerings to its customers. During Hispanic Heritage Month, Southeastern Grocers is highlighting Hispanic suppliers with special product features in stores and online to allow customers to identify and explore Hispanic-owned products.
Southeastern Grocers will also feature two new SE Grocers products produced in collaboration with Hispanic suppliers:
- SE Grocers Plantain Chips: Crafted in partnership with Ecuador-based company Life Food Products, these plantain chips are a great snack or recipe addition, offering an authentic taste of Ecuador.
- SE Grocers Export Soda Crackers: Developed in conjunction with Grupo Bocel from the Dominican Republic, these soda crackers are an addition to the SE Grocers product line, reflecting the culinary heritage of the Dominican Republic.
Through Nov. 5, SE Grocers Plantain Chips, SE Grocers Export Soda Crackers and select Goya products are available at a lower price through the grocer’s cost-saving programs.
At Winn-Dixie, the items are available through the grocer’s “Down Down” program, along with more than 150 other commonly shopped items, offering customers a savings of more than 15 percent on average at their neighborhood store when shopping items marked by the red hand on signs and tags throughout the store.
Similarly, items marked in yellow and green signage at Fresco y Más and Harveys Supermarket are part of the “Low Price” and “Low Low Price” programs providing customers with deep discounts on their grocery trips.
Southeastern Grocers will also support several community celebrations in honor of Hispanic Heritage Month, including Fort Myers Latin Music Festival and the City of Apopka Hispanic Heritage Celebration, on Sept. 16. Southeastern Grocers’ Hispanic employees and allies resource group, Pa’lante, has also planned several activities for local store and Store Support Center employees to embrace and commemorate the month.
Read more multicultural and international product news from The Shelby Report.
