San Francisco-based Instacart has introduced new capabilities for its enterprise e-commerce solutions that make it easier for retailers to customize their storefronts and launch shoppable campaigns for holidays or special occasions.
Retailers can modify their homepages, create custom landing pages and build shoppable campaigns from a dashboard in Instacart Storefront and Storefront Pro. Stew Leonard’s is using these capabilities to offer engaging e-commerce experiences for customers, and Gelson’s Markets will be introducing them on its online storefronts soon.
“In today’s competitive landscape, our retail partners want to provide an authentic and differentiated online shopping experience,” said Chris Rogers, chief business officer at Instacart.
“Our Storefront and Storefront Pro solutions give retailers the power to take control over their online presence so it reflects their brand identity and showcases their unique value. They can now seamlessly launch shoppable campaigns that capture seasonal moments, handpick products that resonate with their audience and foster stronger customer connections.”
Ron Johnson, chief information and supply chain officer, said, “At Gelson’s, we work hard to provide our customers with the highest quality products and a unique shopping experience – and it’s important for our online presence to reflect the helpful, inviting environment of our stores.
“With Instacart Storefront Pro, we’ll be able to easily customize and manage our website and app, and offer timely campaigns for our customers, giving them the experience they expect and driving revenue for our business.”
Enhanced features of Storefront and Storefront Pro will enable retailers to:
- Add dynamic content to homepages: Retailers can modify their homepages using Instacart’s self-serve tools. This makes it easier to showcase weekly or daily promotions and merchandise products – including private label brands – and reflect the retailers’ brand using preferred colors, logos and fonts.
- Create custom landing pages: Retailers can create custom landing pages with images, text and shoppable elements that allow for compelling storytelling and merchandising. This capability also allows them to build static pages – like an “About Us” or “FAQ” – within Storefront and Storefront Pro.
- Build shoppable campaigns: Retailers can build shoppable campaigns that appear across their storefronts, using Instacart’s pre-built templates or their own custom layouts. Retailers can set specific goals for their campaigns – such as increasing conversion, rewarding loyalty members or driving customer retention – and the self-serve tool will make recommendations to drive impact based on Instacart’s knowledge of consumer behavior.
“Our shoppers’ online experience is now just as important as our in-store experience, something my grandfather never would have fathomed when he opened Stew Leonard’s as a small dairy store in 1969,” said Jake Tavello, chief operating officer at Stew Leonard’s farm fresh food stores.
“Instacart Storefront Pro helps us manage and grow our e-commerce. The campaign builder feature helps us reach our goals – whether it’s driving purchases of specialty items like our freshly baked chocolate chip cookies or pointing customers to popular holiday items like filet mignon or lobster – by guiding us through the process and making recommendations in an intuitive, easy-to-use interface.”
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