Last updated on August 4th, 2023
Dollar sales of private label wine in all U.S. outlets jumped 9.1 percent to $52.2 million for the 52 weeks ending June 18, versus the same period in 2022, according to new data from Circana. Unit sales grew 8 percent for the same period.
Store brand spirits are another strong segment, with dollar sales up 3.2 percent to $5.2 million, and unit sales up 4.3 percent.
Wine and spirits will be featured at PLMA’s 2023 “The Store Brands Phenomenon” Private Label Trade Show on Nov. 12-14 at the Donald E. Stephens Convention Center in Chicago. With more than 1,500 exhibiting companies and 5,000 people expected to attend, the show is the largest event for store brands in North America.
The event will help buyers build their beverage alcohol assortments by showcasing domestic and international wines, including wine from South Africa and Western and Eastern Europe. In addition, there will be sparkling wine, boxed wine, organic wine and Fair Trade wine.
In spirits, exhibitors will feature whiskey, tequila, vodka, rum, gin and brandy, along with flavored liqueurs and ready-to-drink cocktails.
“Consumers appreciate the high quality and excellent value of private label wine and spirits,” said PLMA President Peggy Davies. “Dollar and unit sales reflect this growing market.”
The show’s focus on beverages comes at a time when retailers in all channels have expanded their wine and spirits offerings.
Among many other examples:
- Convenience store chain Circle K debuted a private label wine, Sunshine Bliss, in chardonnay, moscato and other varietals.
- Supermarket chain Albertsons introduced the Vinaforé Collection of premium wine.
- Gelson’s Markets in Southern California added four wines to its store brand Napa Valley collection: 2020 Napa Valley Cabernet Sauvignon; 2021 Reserve Chardonnay, Carneros; 2020 Reserve Merlot, Coombsville; and 2020 Epicure Cabernet Sauvignon, Yountville.
Along with wine and spirits, PLMA’s 2023 “The Store Brands Phenomenon” Private Label Trade Show will feature shelf-stable groceries, beverages, fresh, frozen and refrigerated products, organic and foodservice products throughout the show floor.
The show is also the only CPG event that covers all non-food grocery categories. Exhibitors will feature beauty and cosmetics, pet care, personal and self-care, household and laundry, OTC pharmaceuticals, vitamins and supplements, paper and plastics, kitchenware, general merchandise and many other categories.
International suppliers will be located on the show floor within more than 30 country pavilions, including those from Europe, South America, Asia, Canada and Australia.
