In an effort to fill what it views as a void in the household cleaning category, Atlanta-based Zep has expanded its portfolio to include the Home Pro collection of family-friendly formulas.
The Zip Home Pro collection will help consumers clean in less time with commercial grade cleaning products developed for high-efficiency home use.
The full portfolio is formulated to keep all corners and surfaces clean, while filling homes with aromas and scents ranging from eucalyptus, sea salt and fresh rain to orange zest, lavender and sandalwood.
The collection includes 10 products:
- Multi-purpose foaming bathroom cleaner;
- Two-in-one marble, granite and quartz cleaner;
- Heavy-duty orange plus kitchen degreaser;
- Quick dry hardwood floor cleaner;
- Fume-free oven, air fryer and microwave cleaner;
- Quick clean disinfectant;
- Streak-free multi-surface cleaner;
- All-purpose bathroom disinfectant;
- Foaming pet stain eliminator; and
- One Pass mirror and glass cleaner.
“The new Zep Home Pro line offers consumers commercial grade cleaning products in the grocery and mass-market retailer channels where there was previously a gap,” said Lauren Houser, VP of marketing.
“As a mother of two small kids, I know parents need superior cleaning solutions. Families can feel confident that the Zep Home Pro line is safe for use around kids and pets while providing the most thorough, professional strength cleaning results of any products available today. Not to mention, they smell great.”
The Home Pro line can be found in the center store area of 14 large grocery chains, including ShopRite, Publix, Harris Teeter, Winn Dixie, Ingles, Food City, Giant Eagle, SpartanNash and Market Basket.
The line also is available on Amazon, Walmart.com and, in August, at select Target stores.
