Last updated on July 5th, 2023
Orlando, Florida-based Fresh Express is celebrating National Caesar Salad Day by bringing back its Caesar Celebration promotion.
For a second consecutive year, consumers are invited to join an online and social contest for the chance to win a range of prizes from Fresh Express, which has three of the top 10 best-selling Caesar salad kits in the value added category.
Fresh Express offers more than 100 varieties of fresh and healthy salads, including leafy salad greens, as well as chef-crafted salad kits such as the Caesar Supreme Salad Kit and Twisted Caesar Lemon Caesar Chopped Salad Kit. Those are two of the brand’s 11 Caesar salad products, which account for 45 percent of all Caesar salad dollar sales. The brand’s website also offers more than 330 online recipes, including 60 Caesar recipes.
Through July 15, Fresh Express will share several Caesar salad recipes on its social channels and encourage consumers to submit a photo of their Caesar salad creations with the hashtag #FreshCaesarLove for a chance to win prizes.
Consumers can also download a free Caesar recipe e-book from the Fresh Express website, which includes 10 Caesar recipes.
“Given how many Caesar products we offer, it’s no surprise that we look forward to celebrating National Caesar Salad Day each year,” Robin Bell, marketing manager, said in a statement.
“The Caesar Celebration promotion provides mealtime inspiration through unique recipes to showcase the versatility of our Caesar products and gives consumers a chance to show just how creative they can be in the kitchen, too.”
At the end of the 10-day promotion, Fresh Express will select three winners to win a grand prize worth more than $1,000, including a portable propane gas grill, product coupons, kitchen tools and gear and other swag.
“We pride ourselves on bringing flavor innovation and variety to the Caesar category and look forward to expanding our offerings inspired by America’s favorite salad flavor,” Bell said.
“After all, Fresh Express accounts for nearly half of all Caesar sales, so if you’re having a Caesar salad, there’s a good chance it’s from us.”
Fresh Express salad blends and kits are available in the refrigerated produce department, with a suggested retail price of $3.99.
