Rochester, New York-based Ithaca Hummus is updating its hummus and salsa packaging to better serve consumers and retailers.
Rolling out in stores this fall, the Ithaca Salsa line will shift to clear tubs, allowing consumers to get a look at the dip’s ingredients prior to purchasing.
According to the company, the decision to update the packaging was made in part to better reflect the taste and flavors inside. Improvements, including refined font sizes and coloring, will also help the brand stand out on retailer shelves.
“At Ithaca, we are constantly listening to our partners and consumers to better provide fresh, flavorful, quality products that they know, love and trust,” said Chris Kirby, CEO and founder.
“While there is typically an overwhelmingly positive response to our products, we know there is always room for improvement. Upon further market penetration and testing, we learned that the packaging update is an essential optimization that will make our salsa and hummus lines more attractive to retailers and ultimately more accessible to consumers.”
Ithaca Hummus and Salsas are plant-based, vegan, non-GMO Project Verified, gluten-free and contain no artificial ingredients. As an alternative to chemical preservatives, Ithaca controls the food safety of its products using a process called High Pressure Processing, helping to preserve the nutrients and flavor of each ingredient. Ithaca’s products are also free from stabilizers, binders, additives and emulsifiers.
The brand offers nine chef-inspired hummus varieties – Lemon Garlic, Lemon Dill, Classic, Lemon Beet, Roasted Red Pepper, Kalamata Olive, Buffalo Ranch, Everyone Bagel and Grillo’s Pickles – and salsas in mild, medium and hot.
Ithaca can be found in more than 8,200 stores nationwide in a variety of premium, natural and conventional retailers, such as Wegman’s, Whole Foods Market, Publix, Sprouts Farmers Market, Stop & Shop, CVS and Gelson’s.
