H-E-B has continued to roll out its H-E-B Fresh Bites brand with the recent opening of a second location in Lytle, Texas, that includes a True Texas Tacos restaurant.
With H-E-B Fresh Bites, the San Antonio-based retailer offers a new look to its convenience stores. The concept provides more options, including fresh produce, chef-inspired prepared meals and snack options.
The second H-E-B Fresh Bites debuted June 19 in a renovated convenience store adjacent to the H-E-B on McDonald Street in Lytle.
H-E-B Fresh Bites features several refrigerated cases with fresh items, meat and cheese snacks, fresh juices, kombucha and H-E-B Meal Simple options.
Throughout the store, customers will find a larger selection of products, including H-E-B Select Ingredients items, in addition to traditional offerings such as soft drink fountains, beer and wine and snacks.
“For our on-the-go customers, H-E-B Fresh Bites will offer a variety of fresh options and our delicious True Texas Tacos, along with fast, friendly service,” Erica Menchaca, director of convenience store operations, said in a statement.
“Our amazing partners are ready to open the doors and begin serving our community with the best H-E-B Fresh Bites has to offer.”
The True Texas Tacos concept, which H-E-B launched in 2018 in San Antonio, showcases a menu of more than a dozen breakfast and specialty tacos. All flour tortillas are made in house and corn tortillas are available upon request. The restaurant also has a salsa bar.
Customers can use the digital kiosks for no-contact ordering and for on-demand delivery service, Favor Delivery offers free delivery of True Texas Tacos.
Earlier this year in April, the first H-E-B Fresh Bites location opened in Leander. With the Lytle location, H-E-B operates 12 convenience stores throughout Texas, which all have fuel stations and car washes.
Starting this year, the company will continue to update the layout of the remaining convenience stores to the H-E-B Fresh Bites brand, with many also including a True Texas Tacos. No plans or timelines have been set for updates to the other locations.
H-E-B was also named The Shelby Report of the Southwest’s 2022 Innovator of the Year.
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