Toronto-based Partake Brewing has introduced a new packaging design demonstrating a visual storytelling that the company hopes appeals to today’s multi-faceted, modern drinker who “partakes in it all.”
Ted Fleming, founder and CEO, said in a statement, “We launched this refreshed brand identity to better reflect our personality and tell our brand story.
“Simply put, Partake is the beer for do-ers. Our beers complement people while they’re creating, musing, achieving and more, without ever sacrificing taste or quality.”
Initial changes will be displayed across the company’s logo and packaging portfolio that highlight themes of inclusivity and authenticity, while emphasizing its brewing process, taste and low calorie achievement.
Partake Brewing recently launched Hefeweizen, a limited edition at 15 calories and zero grams of sugar. Its other products include IPA, Pale, Blonde, Hazy IPA and Peach Gose.
New packaging is rolling out on shelves at independent and chain grocery stores around the U.S. and Canada, including Whole Foods, Target, Loblaw, Sobey’s, Wegmans and Total Wine & More.
