San Diego-based Bumble Bee Seafoods is expanding its line of canned, pouched and kit-based tuna products with 12 new additions to retail store shelves.
Many of the new products or line extensions will be nationally available at leading retailers.
The new SKUs include:
- Bumble Bee Prime Yellowfin in Extra Virgin Olive Oil in three flavors: Lemon & Pepper, Balsamic and Herb and Basil Pesto & Roasted Garlic (5-ounce cans);
- Bumble Bee Snack on the Run! Tuna Salad & Crackers Kit in Ranch Flavor;
- Bumble Bee Chunk Light Tuna, available in oil and in water, both with MSC certified tuna (in 5-ounce and 10-ounce cans, in readily recyclable paperboard four-packs, 10-packs of 5-ounce cans and in a three-pack of 3-ounce pouch format, water only);
- Bumble Bee Pouched Wild-Caught Tuna in Teriyaki Flavor, with MSC certified tuna;
- Bumble Bee Pouched Wild-Caught Light Tuna in Water in a three-pack format; and
- Bumble Bee Solid White Albacore Cans, Low-Sodium.
“We are proud to be able to offer our valued retail partners a range of new product offerings this year that deliver superior consumer value,” Connie Shepherd, SVP of strategy and commercialization, said in a statement.
“Our goal is to offer our retailers a variety of seafood products that are delicious, accessible and affordable. From our premium Yellowfin Bumble Bee Prime product line, to on-trend new pouch flavors, to the kid-friendly new Ranch flavor addition to our popular Snack on the Run kits, there really is something for everyone to enjoy.”
The new additions complement several other items that Bumble Bee introduced in 2022, including Bumble Bee Wild-Caught Tuna Pouches in two flavors: Applewood Smoke and Mediterranean Herbs & Spices, and Bumble Bee Quick Catch Tuna Bowls in Southwest, Mediterranean and Teriyaki flavor combinations.
In 2021, the company debuted Bumble Bee Protein on the Run kits with flavors options, such as Zesty Lemon, Black Pepper and Mild Jalapeño. It also redesigned its brand in January 2021 to cater to customer demand for easy-to-read health and wellness packaging.
Bumble Bee is shipping the new products to retailers now. Products designated with the MSC blue fish icon indicate that the seafood is from an MSC-certified sustainable fishery.
Bumble Bee’s line of seafood and specialty protein products are marketed in the U.S., Canada and more than 50 markets globally under brands including Bumble Bee, Anova, Brunswick, Clover Leaf, Snow’s, Wild Selections and Beach Cliff.
