Salisbury, North Carolina-based Food Lion Feeds has launched its fourth annual “Summers Without Hunger” campaign, which aims to address food insecurity by helping to provide 16 million meals this summer.
Through the campaign, which runs through June 27, customers have the opportunity to make a difference by making a $5 cash donation at checkout in-store or online through Food Lion To Go.
All donations will be matched by 10 Food Lion suppliers: Campbell’s, Coca-Cola, Frito Lay, Gatorade, General Mills, Kellogg’s, Kraft Heinz, Mondelez, Pepsi Beverages and Unilever, doubling the impact, up to $1 million.
According to Feeding America, an estimated 32 million meals are needed to help children and families during the summer months. The “Summers Without Hunger” campaign helps provide access to meals to those facing hunger in partnership with Feeding America and the 33 local partner food banks throughout Food Lion’s 10-state operating area.
“Children and their families often experience hunger during the summer when schools are closed and meals are not provided,” said Kevin Durkee, manager.
“At Food Lion, nourishing our neighbors and addressing food insecurity is at the core of everything we do in the towns and cities we serve. We sincerely appreciate our vendors and customers for partnering with us to ensure we provide nourishment and make a difference in the lives of young children.”
Since the Food Lion Feeds’ “Summers Without Hunger” campaign began in 2020, customers have helped to provide about 40 million meals to neighbors facing hunger.
In addition to customers’, suppliers’ and Food Lion’s donations, employees will also volunteer throughout the month at several local Feeding America partner food banks to help distribute food.
Through Food Lion Feeds, Food Lion has helped to provide more than 1 billion meals to people since 2014 and has committed to donating 1.5 billion meals by 2025.
For more information on Food Lion Feeds’ commitment to fight hunger, visit foodlion.com/feeds.