The Minnesota Grocers Association has announced the Silver Plate Award winners of its 2022 Bag Hunger Campaign contest. It is part of a statewide campaign coordinated by the MGA that engages community members in the fight against hunger in their neighborhoods.
The winners of the Silver Plate Awards created in-store displays that best depicted the campaign’s theme to “Bag Hunger” in their neighborhood and were required to use a combination of in-store advertising and vendor products. In addition to the award, each winning company will receive $1,000 to donate to the food charity of its choice on behalf of the Bag Hunger Campaign.
The Best Creative Partnership Silver Plates were awarded to a vendor and retailer who teamed up to create a display with a central theme that educated consumers about the fight to end hunger.
This year’s winning partnerships were:
- Coborn’s, Sauk Rapids and Post Consumer Brands, Lakeville;
- Country Market, North Branch and KEMPS, St. Paul; and
- Lunds and Byerlys, Edina and Prairie Farms Dairy, Woodbury.
The Best Overall Program Support Silver Plates were awarded to one vendor and one retailer that met the above requirements, as well as collaborated with other campaign participants.
- Retail – Super One Foods / Miner’s, Inc., Hermantown; and
- Vendor – KEMPS, St. Paul.
The Best Marketing Campaign Silver Plate was awarded company-wide to Cub Foods in Stillwater. The Best Innovative Marketing Campaign Silver Plate was awarded to Rush Foods Inc. in Rushford while the Best Community Hunger Support Partnership Silver Plate was awarded to Mackenthun’s Fine Foods in Waconia.
As part of the program’s ongoing efforts to make impacts in the communities it serves, participating companies were also given the chance to be awarded Campaign Champions. These companies receive will receive $500 to donate to the food charity of their choice on behalf of the Bag Hunger Campaign.
This year’s campaign champions were:
- Brink’s Market, Chisago City;
- Chris’ Food Center, Sandstone;
- Hugo’s Family Marketplace, East Grand Forks;
- Knowlan’s Super Markets, Inc., Vadnais Heights;
- Kowalski’s Market, Woodbury;
- Radermacher’s Fresh Market, Jordan; and
- Russ Davis Wholesale, Wadena.
The 2022 Bag Hunger Campaign will donate $17,000 to neighborhood hunger-relief partners across the state. The campaign and its participating companies raised more than 1.3 million meals. Since 2008, participants in the MGA’s hunger campaign programs have provided more than 43 million meals to families in Minnesota.
The Bag Hunger Campaign brought together retail members, vendor partners and community hunger relief partners across the state. Participating stores and vendors offered multiple opportunities for consumers to contribute to the campaign. Some stores encouraged customers to donate grocery items in-store or round up their totals at the register. Others displayed the names of customers who donated money on shopping list icons in stores.
“The success of the Bag Hunger Campaign is driven by the exceptional efforts and generosity of our members, vendor partners, community food support agencies and, most significantly, Minnesota’s grocery customers,” said Jamie Pfuhl, president of the MGA.
“The excitement and dedication demonstrated by all partners, participants and community members are inspiring. Grocers are essential to the communities they serve and are proud to play a role in this collective effort to end hunger in Minnesota. Congratulations to our Silver Plate and Campaign Champion winners for their wonderfully creative, engaging and effective efforts.”
For more information, visit mngrocers.com. To read more association news from The Shelby Report, click here.
