Hunt Valley, Maryland-based Cholula is introducing six new products, including two new lines – salsas and taco seasonings, marking the brand’s first category expansion.
Made using many of the same ingredients, each line of salsas and seasonings features three varieties, including the brand’s iconic Cholula original flavor.
“For three generations Cholula has served as the perfect staple to bring authentic, fresh Mexican flavor to any dish,” said Valda Coryat, North America VP of marketing for McCormick and Co.
“We’re excited to expand beyond the sauce category and into the mainstream Mexican aisle to deliver that delicious flavor and balanced heat to passionate Cholula fans in new and exciting ways. Flavor runs in the Cholula family and our salsas and taco seasoning mixes are no exception to the motherload of mouthwatering taste we bring to each and every recipe.”
The new salsa line features original salsa, salsa verde and smoky chipotle. The taco seasonings are available in three varieties, including original recipe mix, smoky chipotle recipe mix and chili garlic recipe mix.
This news comes on the heels of the launch of Cholula Reserva Tequila & Lime, the first widely available, 100 percent agave tequila premium hot sauce crafted with agave tequila and a blend of chile de arbol and piquín peppers.
To celebrate the launch, Cholula will also release a limited-edition streetwear collection in collaboration with UPRISERS. More details on the partnership will be announced soon.
For more details on the new products, recipe inspiration and retail availability, visit cholula.com.
