Hershey, Pennsylvania-based Jolly Rancher Gummies are releasing limited-edition packaging featuring designs from street artists, including Danielle Mastrion from New York, Joe Starkweather from Miami and Evan Farrell (KidWiseman) from Los Angeles.
Jolly Rancher Gummies has unveiled murals in each of the artists’ cities to bring the packaging to life. An additional mural by KidWiseman will appear June 2 in Bentonville, Arkansas. Each large-scale piece of art combines the artists’ creative approach, the culture of their community and Jolly Rancher Gummies’ colors and classic characters.
“These larger-than-life murals are bold and out of this world – a perfect representation of the Jolly Rancher brand,” said Danielle Ford, brand manager.
“From packages to murals, seeing bold art inspired by Jolly Rancher Gummies is exciting. The murals and packaging are inspiring, colorful and full of energy. We hope fans can pick up a bag at their local store and go visit a mural near them.”
About the artists:
- Mastrion is a Brooklyn-born, New York City-based painter and muralist. Since 2012, her work has taken her all over the globe, with some of her most recent work appearing in her home neighborhood of Coney Island at the New York Aquarium and at Luna Park. She works with an aerosol base and painted the New York Jolly Rancher mural using the brand colors, pairing the Fruit Crew characters with her flower imagery.
- Miami, Florida-based Starkweather has more than 20 years of experience in mural painting, using everything from traditional oil painting to aerosol can art. His mural design layers the Fruit Crew on top of a bright, split background of the beach and city skyline, all in a ’90’s color scheme.
- Farrell is an Los Angeles-based artist who started his career at an ad agency and is the face of his own brand, KidWiseman, which aims to inspire young creatives through large scale mural projects, art performance and apparel. KidWiseman’s Los Angeles and Bentonville murals depict the Fruit Crew in a full Jolly Rancher world, bringing in his bold, colorful repeating shapes and patterns and his logo and emblematic brand mask.
The gummies feature a mix of flavors, including green apple, blue raspberry, cherry, grape and watermelon, available in three designs in 7-ounce and 13-ounce pouches at retailers nationwide.
Jolly Rancher partnered with Beautify Earth, a creative agency dedicated to connecting brands and local artists to transform public outdoor spaces through murals, packaging and digital storytelling. The company worked with the agency to select the three street artists.
Fans can visit hersheyland.com/jolly-rancher-gummies-artists to learn more about this program.
