Hunt Valley, Maryland-based The McCormick brand and Tabitha Brown are expanding their partnership to add five new salt free, vegan seasoning products to grocery stores nationwide.
Joining the McCormick Sunshine Seasoning by Tabitha Brown, these products will consist of two seasoning blends coming to shelves and Amazon this spring and three recipe mixes rolling out later this summer.
“I brought a little bit of sunshine to food lovers with McCormick and Sunshine Seasoning, and it’s definitely time we teamed back up to bring more joy and love to your kitchen to inspire healthy cooking every day of the week,” Brown said.
“I can’t wait to see how everyone decides to spice up their meals with my new salt free seasoning blends and recipe mixes, whether you’re a vegan or non-vegan, because that’s your business.”
The launch marks the first time in history that McCormick is releasing salt free recipe mixes. The new products include:
- “Like Sweet Like Smoky” all purpose seasoning;
- “Very Good Garlic” all purpose seasoning;
- Taco business seasoning mix – made with spices like paprika, cumin and chili peppers;
- Burger business seasoning mix – a blend made with herbs, spices, veggies and natural hickory smoke flavor; and
- Sauté business seasoning mix – a blend of spices like garlic, ginger and cinnamon, along with sesame oil.
“Expanding our partnership with Tabitha was an easy decision for us,” said Giovanna DiLegge, VP of marketing, NA consumer at McCormick.
“We continue to be blown away by Tabitha’s loyal community and are thrilled to be bringing these five new products to consumers nationwide. With these additions to the collection, consumers will be able to make a variety of easy and healthy meals. We hope these products inspire clean, healthy and, most importantly, delicious eating that can be sustained for all.”
Tabitha recently announced the news of the launch in a video posted on Instagram. In addition to this launch, Tabitha has co-developed new recipes with the brand featuring the new products and will be showcasing these on her always-popular social media recipe tutorials and McCormick’s landing page.
To celebrate the new products, Tabitha and McCormick will host a special farmer’s market pop-up in New York City in June to give consumers a taste of the new products.
For more information on the new products and retail availability, visit McCormick.com/Tabitha-Brown.
