Ann Arbor, Michigan-based AdAdapted, an advertising technology solution, has added a new shopping application partner to its roster, SideChef, increasing its reach over recipe-driven apps.
Through the new partnership, AdAdapted continues to increase how CPGs advertise across third-party networks, shopping lists and recipes. The partnership also strengthens AdAdapted’s e-commerce capabilities and adds additional users to the company’s extensive lineup of first-party app and media network partners.
Available this month, consumer goods brands partnering with AdAdapted can target ads to consumers using SideChef and other apps under SideChef Group Limited, headquartered in San Jose, California.
Market research shows the recipe apps market is expected to be valued at more than $1 billion in the next five years, driven by consumers looking to cook healthier meals at home. Additionally, a Morning Consult survey found that more than two-thirds of U.S. consumers say they cook with at least one recipe a day.
Sitting at the intersection of these trends, SideChef delivers original recipe content while also partnering with influencers and food bloggers, helping consumers save money on home cooked meals, automate meal planning and shop for groceries through partnering retailers.
“As consumers grow more engaged with online shopping and continue to cook at home, apps like SideChef and its ecosystem provide tremendous content that eases meal prep, shopping and cooking,” said Molly McFarland, co-founder and CRO, AdAdapted.
“We are thrilled to be working with these solutions to offer our CPG partners an excellent way to get their brands in front of consumers, onto shopping lists and ultimately, into carts.”
Brands that work with AdAdapted can serve native digital ads to the SideChef platform and app, enabling consumers to add branded products to their Walmart digital cart. The partnership enhances AdAdapted’s direct connection with Walmart and its e-commerce capabilities overall.
“SideChef has meals for every season and moment throughout the day,” said Kevin Yu, founder and CEO, SideChef.
“We strive to make cooking – and how users shop for ingredients and groceries – as easy and seamless as possible. By teaming with AdAdapted, we bring more convenience to our users while building a stronger relationship with the consumer goods community.”
To learn more about AdAdapted and how it helps CPG brands, agencies and retailers reach shoppers in-store and online, visit adadapted.com.
