Madison Heights, Michigan-based Second Nature Brands and its brand, Sheila G’s Brownie Brittle, has expanded its candy offerings through a collaboration with Mars to create three new mashups: Brownie Brittle M&M’s Minis, Brownie Brittle Blondie M&M’s and Brownie Brittle M&M’s Minis gluten-free.
“[We are] thrilled to partner with Mars on not one, but three delicious mashups with the iconic M&M’s candy brand,” said Ashley Dawkins, VP of marketing.
“We wanted to ensure there was an option for everyone to enjoy this sweet craveable snack.”
The M&M’s Minis, Blondie M&M’s Minis and Gluten Free M&M’s Minis products are available for purchase on BrownieBrittle.com and Amazon, as well as in-store at national retailers for an SRP of $3.99 per four-ounce bag.
Each of the products contain 120-130 calories per one-ounce serving and feature the M&M’s Minis candy pieces.
Recently acquired by Second Nature Brands, the company has been baking and selling innovative brownie products to restaurants, club stores and world-class theme parks since 1992. Its snacks are available in tens of thousands of stores in the US, Canada, Mexico and Asia.
Second Nature Brands’ family of brands includes Kar’s Nuts, Second Nature Snacks, Sanders Chocolates and Brownie Brittle. Second Nature Brands products are distributed throughout North America and are also available for purchase online here.
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