Chicago-based Kraft Heinz and its brand, Heinz, have expanded its produce line with the introduction of Heinz Hot Varieties.
Rolling out in major retailers nationwide and featuring pepper bases with varying heat levels, the Heinz Hot Varieties include a a new lineup of three spicy ketchup flavors and the first Heinz Hot 57 sauce.
Nearly 50 percent of all U.S. Millennial and Gen Z condiment buyers not only regularly use spicy sauces, but also actively seek a greater variety of spicy flavor options, according to a 2019 Mintel survey. Combined with the fact that topics like #spicy and #hotsauce are generating billions of views on TikTok, fans can’t get enough of hot and spicy sauces.
Available in three different varieties – Chipotle (medium), Jalapeño (hot) and Habanero (hotter) – the new Heinz Spicy Ketchup offerings provide a heat-level for all spice seekers. The Heinz Hot 57 Sauce is the first new Heinz 57 product in more than 10 years, and provides a way to add zest and heat to proteins and sides with a red jalapeño twist.
“We know consumers are hungry for a wider variety of spicy sauces and flavors, and as a consumer-obsessed brand at the forefront of food culture, we saw an exciting opportunity to innovate around our fans’ evolving preferences,” said Lindsay Davis, brand manager, Heinz innovation at the Kraft Heinz Company.
“Listening to insights gleaned from our audience showed us that a sauce’s heat source really matters to them, which served as a north star in creating new products with curated and flavorful, pepper-specific bases.”
The brand’s expansion into the spicy sauce category highlights Kraft Heinz’s larger transformation, using insight-led innovation to grow the company’s taste elevation platform.
To learn more about Heinz Hot Varieties and its growing portfolio, visit heinz.com/hot-varieties.
