Los Angeles-based Thrive Market has announced that its owned brands have become plastic neutral certified.
The brand is partnering with rePurpose Global, a plastic action platform, to support funding the recovery of as much nature-bound plastic waste as it uses across its branded product packaging and shipping materials.
Through this partnership, Thrive Market is supporting rePurpose Global’s removal efforts of more than 680,000 pounds of plastic waste otherwise bound for nature by the end of 2023. The brand is supporting rePurpose Global projects in India, Kenya and Colombia to collect and ethically process low-value plastic waste before it enters waterways, is openly burned or dumped in landfills.
“We have seen the alarming amount of waste generated every day by our industry, so to us, the urgency of the plastic waste crisis was impossible to ignore. Our planet needs us and Thrive Market is making efforts to take urgent action,” said Kristin De Simone, senior mission manager.
“Starting with our owned brands and shipping materials is a signal to the broader business and our brand partners that we’re serious about taking responsibility for the plastic in our products and supply chain.”
In addition to this, Thrive Market will also partner with rePurpose Global to launch a Plastic Action Working Group for third-party brands to collaborate and work together to drive industry change. The group will focus on sharing best practices, innovations and policy updates to inspire other businesses to join Thrive Market in creating a more sustainable future.
“We are excited to announce our partnership with Thrive Market and further power their inspiring work in tackling the global plastic pollution crisis,” said Svanika Balasubramanian, rePurpose Global’s CEO and co-founder.
“Their commitment to financing the recovery of verified nature-bound plastic waste is a testament to their dedication to sustainability, and we are honored to be a part of their journey. Together, we hope to set an example for other businesses and drive positive change in our industry.”
For more information about Thrive Market’s environmentally-sustainable operating model, visit thrivemarket.com.
