Muskego, Wisconsin-based Jackson’s has expanded its sales and marketing team by adding three industry leaders to drive distribution throughout the country.
Andy Malloy has been named president of sales and marketing, while Dan Wilfand and Todd Tolis join as director of natural channel sales and director of alternative channel sales, respectively.
In his new role, Malloy brings more than 20 years of sales leadership in the CPG space, having served in a variety of roles at major brand organizations including PepsiCo’s Frito-Lay and Materne North America’s GoGo squeeZ. He will oversee the sales and marketing team, as well as the sales and marketing agencies that partner with the brand.
“I’ve been a big fan of Jackson’s since first hearing about how Megan and Scott Reamer created sweet potato chips cooked in healthy oils to ease their son Jackson’s inflammatory-driven pain,” Malloy said.
“There is a mega trend (and love affair) happening right now with consumers and avocado oil because of the low inflammation properties compared to seed oils typically found in traditional snack foods. The Reamers pioneered snacks made with healthy oils, and now with our own manufacturing facility, the brand is developing true innovation focused on unadulterated avocado and coconut oils. I’m thrilled to lead this exceptional sales and marketing team to share Jackson’s story and deliver healthy oil snack options to shoppers.”
With more than nine years of sales and account management experience, Wilfand joins Jackson’s from potato chip brand Spudlove, where he directed Western regional sales. As director of natural channel sales, Wilfand will manage the relationships with Whole Foods and Sprouts Farmers Market and will oversee all natural and specialty retailers nationally.
Tolis joins Jackson’s with more than 15 years of sales and distribution expertise in the natural, mainstream and foodservice segments, leading a portfolio that included grocery, club, military, travel and c-stores. He most recently served at Field Trip, where he worked his way up to director of sales over his eight years with the company. In his new position, Tolis will manage relationships in a range of verticals, including convenience stores, travel sector and military community.
“We’re pleased to bring this team together, led by Andy, during a critical time of opportunity for Jackson’s,” said CEO James Marino.
“Each has a proven track record of driving growth and awareness while ensuring we remain true to what the brand stands for – a premium, healthy oil snack company that doesn’t compromise on quality and values. The Reamers’ pursuit of making lives better through snack options started with their son Jackson and is anchored in both science and heroism at every level. We are committed to bringing world class epic flavor combinations to consumers globally using only top-quality avocado and coconut oils.”
Jackson’s was founded in 2013 in the kitchen of Scott and Megan Reamer. From their home in Crested Butte, Colorado, Scott and Megan Reamer began making chips in their kitchen in 2013 as a low-inflammation snack for their eldest son, Jackson, who was diagnosed with a rare auto-immune disorder.
The chips are also sold online in multipacks and variety packs at JacksonsChips.com.
