Springdale, Arkansas-based Tyson Foods’ fresh meats division has introduced flow wrap packaging for its case ready portfolio.
According to the company, flow wrap is a packaging product that uses less plastic than conventional packaging, requires less energy to produce and keeps products fresher three times longer. This packaging solution is being tested with Tyson Foods’ case ready ground beef products with expansion opportunity across case ready.
“We’re pleased to offer a straightforward and immediate way for retailers to meet the demands of the environmentally conscious consumer while also doing our part to minimize plastic waste,” said Rikki Ingram, director of fresh meats marketing.
“A recent consumer tracking survey showed consumers are willing to pay 20 percent more for more sustainably produced fresh meat products. New packaging, like flow wrap, is one way suppliers can help retailers meet consumer demand.”
Flow wrap packaging uses about 50 percent less plastic and 50 percent less energy in the manufacturing process as compared to traditional expanded polystyrene product packaging and was developed to extend the freshness of meat. The packaging’s airtight environment also helps maintain color and freshness and allows for a product to be frozen without impacting quality.
Additional benefits of flow wrap packaging include:
- No leaks, drips or mess;
- Clear packaging for more product visibility; and
- Easy to open with convenient-tear edges.
Flow wrap packaging is just one of the latest packaging technologies the recognized leader in protein has developed to meet the needs of modern retail.
To learn more about the solutions Tyson Foods offers, visit the company’s innovation page.
Founded in 1935 by John W. Tyson and grown under four generations of family leadership, the company has a portfolio of products and brands like Tyson, Jimmy Dean, Hillshire Farm, Ball Park, Wright, Aidells, ibp and State Fair.
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