Duncan Hines, a brand of Chicago-based Conagra Brands, is launching four additional baking mixes with Dolly Parton as part of the brand’s multiyear partnership. The new products include mixes for cornbread, biscuits and two types of brownies inspired by some of Dolly’s favorite family recipes.
“I knew Duncan Hines and I were bringing something special to the baking aisle when we launched our partnership last year, and I’ve been thrilled by the response,” Parton said.
“I’m really excited to launch more baking mixes steeped in my Southern roots, like cornbread and biscuits. I think folks are really going to like them and hope they’ll bake up some special memories with family and friends.”
The new products are hitting store shelves nationwide this month, but early access to all new baking mixes will be made available as part of Duncan Hines’ limited-edition Dolly Parton’s Baking Collection beginning Feb. 8 on shop.duncanhines.com, while supplies last.
Members of the online Duncan Hines Baking community can also get a chance for early presale access beginning on Feb. 1. Individuals can join the Duncan Hines Baking community at duncanhines.com.
In addition to the mixes, the kit also includes a collectible tea towel and spatula and recipe cards. Dolly Parton’s Baking Collection can be purchased while supplies last for $40 (plus shipping and handling).
The kit includes:
- Dolly Parton’s buttermilk biscuit mix;
- Dolly Parton’s sweet cornbread and muffin mix;
- Dolly Parton’s fabulously fudgy brownie mix;
- Dolly Parton’s caramel turtle brownie mix;
- Collectible “What Would Dolly Do?” tea towel and spatula; and
- Collectible recipe cards for Dolly’s favorite recipes, including Cheddar Chive Biscuits, Jalapeno Cornbread, Pecan Brownies and Peanut Butter Brownie Skillet Sundae.
“With Dolly’s partnership and incredible star power behind us, Duncan Hines and IMG launched one of the most successful new innovations in baking in 2022,” said Audrey Ingersoll, VP of sweet treats at Conagra Brands. “We could not be more excited to continue to evolve this important partnership with the launch of four more baking mixes.”
Duncan Hines announced the first round of baking mixes in 2021. To read the full story about the launch from The Shelby Report, click here.
