Grand Rapids, Michigan-based Meijer is revamping mPerks to allow for increased personalized rewards and savings.
Customers earn points for every dollar spent and every qualifying prescription filled, along with additional opportunities.
“Meijer is committed to providing value and convenience for our customers, and the changes we’ve made to mPerks expands on both by offering more personalized savings, along with more opportunities to earn points,” said Derek Steele, VP of customer strategy.
“We want to ensure we’re continuing to provide personalized value while also making the experience fun and engaging.”
Customers in Southeast Michigan will begin transitioning to the new mPerks program on Jan. 16, while the retailer’s other Midwest markets will roll over in phases throughout January and February.
Meijer has millions of total mPerks users. In the first half of 2022, mPerks customers saved more than $100 million on their purchases.
Changes customers will notice include:
- Purchases earn points, which customers can apply toward the savings of their choice;
- Each qualifying prescription filled will earn points, instead of every five prescriptions filled;
- Points expire after 90 days, as opposed to 45 days in current system; and
- Customers choose when and how they want to redeem points for additional savings.
Customers’ unclaimed rewards will transition to the new program with the same value. Any in-progress rewards, as well as pharmacy credits, will be transferred to the new program as points.
Shoppers can enroll at meijer.com/mperks or by downloading the Meijer app.
Meijer operates 499 supercenters, neighborhood markets and express locations throughout Michigan, Ohio, Indiana, Illinois, Kentucky and Wisconsin. A privately-owned and family-operated company since 1934, Meijer has evolved through the years to include expanded fresh produce and meat departments, as well as pharmacies, comprehensive apparel departments, pet departments, garden centers, toys and electronics.
