Consumers can purchase Rubicon Bakers’ Vegan Lemon Raspberry Cupcakes at more than 380 Sprouts Farmers Market stores nationwide.
Headquartered in Phoenix, Arizona, Sprouts Farmers Market is the latest retailer to feature this collaboration between Washington red raspberry farmers and Rubicon Bakers. The cupcakes will be available for a limited time as part of Sprouts’ seasonal citrus event running until March 5.
The Washington red raspberry industry partnered with Rubicon Bakers’ research and development team to feature a red raspberry puree in the filling and icing – a complement to Rubicon’s vegan lemon cupcake.
“We can’t think of anything better than a delicious cupcake that gives back to the community,” said Liz Aquino, director of bakery at Sprouts Farmers Market.
“We carefully curate an assortment of better-for-you products and ingredients, like Washington red raspberries, paired with purpose-driven people and companies, like Rubicon Bakers. These Vegan Lemon Raspberry Cupcakes are the ideal product for us to feature in our stores. Our customers are going to love the taste while supporting a great cause.”
Rubicon Bakers helps people rebuild their lives by employing, training and supporting people in need of a second chance. Many of its employees have experienced barriers to employment, including housing insecurity, incarceration, substance use disorders and other systemic challenges. The company seeks to “Bake a Better World” through its mission to help transform lives, its conscious business practices and the sourcing of ingredients free from artificial flavors, colors and preservatives.
“We believe in creating baked goods you can feel good about enjoying, and our Vegan Lemon Raspberry Cupcakes are no exception,” said Andrew Stoloff and Leslie Crary, co-owners of Rubicon Bakers.
“We’re thrilled to have this cupcake featured at Sprouts and love seeing how excited our customers continue to be about this product. We’re proud to continue working with Washington red raspberry growers.”
Grown by family farmers, Washington red raspberries are picked at the fruit’s peak of ripeness and frozen within hours of being harvested.
“It’s always a pleasure to introduce the many benefits of Washington red raspberries to research and development teams looking for natural and delicious ingredients, but this particular effort is special,” said Henry Bierlink, executive director, Washington Red Raspberry Commission.
“This is bigger than raspberries and cupcakes. We commend Rubicon Bakers for its commitment to hire and support those with significant barriers to employment.”
Rubicon Bakers and the Washington Red Raspberry Commission will run a promotion in Sprouts stores during the first two weeks of February. Shoppers will be able to save $0.50 on a four-pack of Vegan Lemon Raspberry Cupcakes.
