CitrusAd and Seattle, Washington-based AdsPostX have announced a global retail media partnership that can help retailers provide relevant ads through a customer’s complete shopping experience.
AdsPostX launched its post transaction ad platform to bring optionality, controls and flexibility to a space led by Rokt.
“Our company offers retailers an easy-to-integrate ad platform that drives high-yielding revenue from advertisers they don’t currently get access to, on top of providing opportunities to existing advertisers,” said Jon Nolz, CEO of AdsPostX.
“We are using machine learning to enhance a retailer’s shopping experience after checkout, increasing shopper retention and trip frequency, to keep a retailer’s customers coming back. We are excited that a category leader such as CitrusAd has chosen our technology and our team to be their post transaction partner. We look forward to doing our part in helping their retailers maximize their potential and drive incrementality in the retail media space.”
CitrusAd launched in 2017 and was acquired by Publicis in 2021. With its industry-leading, on-site ad serving platform, CitrusAd provides technology and retail media support with retail partners across the world, including GoPuff, Hy-Vee and Wakefern. With Epsilon, CitrusAd offers identity-led, off-site advertising that drives traffic to retailers’ platforms.
“We are always looking for ways to innovate and offer something new to our clients, either building ourselves or bringing in partners with technology experts in their respective fields,” said David Haase, CEO of CitrusAd Americas.
“We did our research and AdsPostX is an exciting extension to our capabilities and our hundreds of global retail partners, providing a new monetization tool for retailers and advertising opportunity for brands and advertisers.”
AdsPostX is a post-transaction ad platform that delivers personalized offers through Nexos, a proprietary targeting technology. E-Commerce businesses can enhance their retail media offering and generate incremental revenue by serving endemic and non-endemic ads on their purchase confirmation page. To learn more, visit adspostx.com.
Founded in 2017 by co-founders Nick Paech and Brad Moran, CitrusAd created the first world-leading, self-serve Retail Media platform enabling retailers to monetize their on-site and off-site digital assets. By partnering with retailers, it enables brands to launch and review advertising campaigns across the full customer journey in one single platform and in just a few clicks.
Industry retailers, in all verticals across 30 countries, are using the CitrusAd platform and real-time relevance engine to create a personalized shopping experience and deliver greater ROI for suppliers.
