Dallas, Texas-based Southern Recipe Small Batch pork rinds has announced its annual Pork Rind Appreciation Day campaign, supporting Coach Ditka’s Gridiron Greats Assistance Fund.
Consumers can participate in this year’s “Sacks for Snacks” Sweepstakes, leading up to Big Game Sunday on Feb. 12, coinciding with Pork Rind Appreciation Day.
Fans are invited to enter by picking the pro-football team they think will get the most sacks during the following week’s games. Each week, one entry will win a case of pork rinds for every sack their selected team has made.
“It’s such a pleasure to be able to work with Gridiron Greats Assistance Fund each year. Raising awareness for such a special charity and celebrating Pork Rind Appreciation Day, simultaneously is such a highlight for our entire team every year,” said Mark Singleton, VP of sales and marketing for Southern Recipe Small Batch and advisory council member for GGAF.
“After the cameras stop focusing on these players, their lives still carry on. However, they typically suffer physically, mentally and emotionally from the consequences of harsh play. This is an important way we’re able to give back.”
Gridiron Greats Assistance Fund is an organization that works with retiring football players who struggle with health insurance, retirement programs and medical expenses. Each year, Southern Recipe works to raise consumer awareness through Pork Rind Appreciation Day.
Southern Recipe Small Batch, a division of Southern Recipe, is a handcrafted brand of pork rinds. The company offers the Southern snack in internationally-inspired flavors that have eight grams of protein, low carbs and are naturally gluten free.
For additional information, visit PorkRindAppreciationDay.com.