Battle Creek, Michigan-based Kellogg’s has released several new innovations across its cereal product line.
Kellogg’s has introduced a twist on two cereals: Krave Double Chocolate Brownie Batter Cereal and Froot Loops with Marshmallows Jumbo Snax.
“At Kellogg, we’re always looking for ways to innovate by developing new flavors that our dedicated cereal and snack fans desire,” said Laura Newman, senior director of brand marketing.
“Whether parents or kids find themselves in the mood for something sweet and chocolatey or crave something fruity and crunchy, Kellogg’s Krave Double Chocolate Brownie Batter Cereal and Kellogg’s Froot Loops with Marshmallows Jumbo Snax are the perfect treat the whole family can enjoy together around the table or for an on-the-go snack.”
The Krave Double Chocolate Brownie Batter cereal will be available for a suggested retail price of $4.29 for a 10.5-ounce box and $5.29 for a 16.2-ounce box. The Froot Loops with Marshmallows Jumbo Snax will be available for a suggested retail price of $5.29 per 12-pouch pack.
The company has also added three new variations to its Special K lineup, with Special K Oat Crunch Honey, Special K High Protein and Special K Zero.
The Special K Zero contains zero grams sugar, has 18 grams of plant-based protein with 2 net carbs and is Keto-friendly while the Special K High Protein cereal features 20 grams of plant-based protein.
“We know Special K fans trust us to deliver delicious food packed with flavor. We also know food moods are constantly changing, so we are thrilled to bring even more variety to the Special K line-up that’ll meet whatever cravings or needs we all have,” said Sadie Garcia, brand director at Kellogg Co.
“With tasty new benefits like top-notch crunchy texture, our first-ever zero grams sugar cereal and our highest protein offering yet, you’re sure to find something to satisfy your every need – and then some.”
The Kellogg Co.’s brands include Pringles, Cheez-It, Special K, Kellogg’s Frosted Flakes, Pop-Tarts, Kellogg’s Corn Flakes, Rice Krispies, Eggo, Mini-Wheats, Kashi, RXBAR and MorningStar Farms. Net sales in 2021 were nearly $14.2 billion, comprised of snacks as well as convenience foods like cereal, frozen foods and noodles.
