Chicago-based Hungry Jack has introduced refreshed packaging, a renovated website and pancake mixes made with no artificial colors, flavors or preservatives to celebrate for National Maple Syrup Day on Dec. 17.
Hungry Jack will debut the new packaging across all products, including dry mixes, frozen pancakes and microwaveable syrup bottles featuring a bolder, modern design.
The packaging highlights that the pancake and waffle mixes are made without artificial flavors, colors or preservatives. The company hopes that the updated look and “made without” messaging will appeal to new consumers, while retaining fans of the Hungry Jack brand.
“Hungry Jack has been a Sunday staple for 70 years and this brand refresh meets our customers where they are today,” said Dan Anglemyer, COO. “The more modern packaging provides a greater shelf presence and the ‘made without’ product benefits featured prominently will ensure our place at the table for many years to come.”
The new packaging is rolling out to retailers now. For more information, or to check out the new and improved website, visit HungryJack.com.
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Another center store brand, Kellogg, has also introduced new packaging featuring NaviLens Smart Codes. The NaviLens optical smart code will comprise colorful squares on a black background that can be detected and read by the NaviLens and NaviLens GO apps.
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