Bentonville, Arkansas-based Walmart has begun the launch of a giving campaign as part of its Spark Good initiative, supporting local organizations across the country with up to $5 million going to nonprofits during the holiday season.
Through Dec. 25, customers can round up purchases to donate the change to a charity while shopping on the retailer’s website and the app. Walmart will match customer contributions one-to-one, up to $1 million ($2 million including customer donations). Spark Good Round Up, which launched this fall, allows customers to choose the approved nonprofit to donate to and set up easy recurring Round Ups on the Walmart app or online.
To incentivize customers and nonprofits to take part in the campaign, Walmart is awarding up to 3,000 nonprofits a $1,000 grant when they receive 20 or more Spark Good Round Up donations, for a total contribution of up to $3 million.
After a customer checks out, they will be prompted to search for a favorite charity for their round up donations. Customers can also go to visit the retailer’s website and search for the charity of their choice to receive their round up contributions.
“Last year, Walmart and the Walmart Foundation gave more than $1.5 billion in cash and in-kind donations to organizations around the world,” said Erin Hogue, senior director of associate and customer engagement.
“Giving is in our DNA and it’s clear our customers feel the same. With this $5 million campaign, we’re not only amplifying our customers’ acts of giving through matching donations and grants, we’re also allowing our customers to tell us where they’d like the dollars to go.”
The Spark Good Round Up campaign has a number of nonprofits for customers to choose but if a customer can’t find the cause they wish to support, they can send a referral link to the nonprofit of their choice.
To learn more, visit Walmart.org/SparkGood.
