Belvidere, New Jersey-based Edible Garden AG Incorporated has announced an integrated program with several of its major retail distribution partners to provide its Poultry Mix potted herbs.
“We are happy to announce a holiday season offering where we will be selling our Poultry Mix potted herbs that includes rosemary, thyme and sage, all in one convenient pot. In addition to Poultry Mix, our retail partners will also be selling each of the organic herbs in individual pots and as fresh cut clamshell items. Poultry Mix is a high value item compared to buying each of the three herbs separately,” said Jim Kras, CEO.
“Keeping an eye on value, we are holding our price on the majority of our products consistent with pre-inflationary levels, as we are sensitive to the effects that food price increases have had on consumers. We are able to maintain pricing due to our fully integrated, automated, sustainable and Zero Waste Inspired approach. It is our belief that by offering our Poultry Mix, it will make things easier and more convenient for our customers, by providing them with all of the essential seasonings necessary to make any holiday meal taste better.”
The product will be available at all Weis Markets and King Kullen locations across the Northeast and Mid-Atlantic regions. In addition, its holiday herbs will also be available at our largest distribution partners across the Northeast and Midwest, such as Meijer, ShopRite and Hannaford.
“Offering Poultry Mix to our retail distribution partners at attractive pricing is a further illustration of our commitment to our partners and consumers, as we continually look for ways to enhance our offering, while providing value,” Kras said. “We believe that this holiday offering will positively impact sales across our distribution network.”
Offered at more than 4,000 stores in the U.S., Edible Garden operates its own greenhouses and processing facilities in Belvidere, New Jersey, and Grand Rapids, Michigan, and has a network of contract growers, all located near major markets in the U.S. Its GreenThumb software optimizes growing in vertical and traditional greenhouses while seeking to reduce pollution-generating food miles. Edible Garden also provides a line of plant and whey protein powders under the Vitamin Way and Vitamin Whey brands.
