Plano, Texas-based Stryve Foods has announced a leader in the CPG industry, Chris Whitehair, as a new addition to the company’s board of directors.
Whitehair serves as SVP of supply chain and operations for SunOpta. While in this role, he has led the development and execution of optimizing its network. Prior to joining SunOpta, Whitehair lead the supply chain function for the snacks, international and private label portfolios at Conagra Foods. Whitehair also served in various leadership positions of increasing responsibilities with Quaker Oats and General Mills from 1988-99.
“My experience developing, executing and leading complex change management initiatives, combined with Stryve’s potential, excites me about the many opportunities to unlock value together,” Whitehair said.
“I am impressed with Stryve’s strategy, portfolio, leadership team and board. The potential excites and inspires me to collaboratively work with the management team and board to execute and expand their productivity agenda.”
Chris Boever, CEO, said, “We are excited and pleased to welcome Chris to Stryve’s board. His expertise and track record of leading, developing, operating and transforming supply chain capabilities inside consumer package goods companies will be a compliment to the new Stryve transformational agenda.”
Stryve offers convenient products that are lower in sugar and carbohydrates and higher in protein than other snacks and foods. Stryve’s product portfolio consists of air-dried meat snack products marketed under the Stryve, Kalahari, Braaitime and Vacadillos brand names. Unlike beef jerky, its all-natural air-dried meat snack products are made of beef and spices, are never cooked, contain zero grams of sugar and are free of monosodium glutamate, gluten, nitrates, nitrites and preservatives.
Stryve distributes its products in major retail channels, including grocery, club stores and other retail outlets, as well as to consumers through its e-commerce websites and through the Amazon platform.
