Goodyear, Arizona-based Duncan Family Farms is offering retailers merchandising and sales support with its line of 18 fresh, organic herb varieties heading into the holiday season.
According to Google trends, there is a spike in search volume for terms involving “fresh herbs” leading up to Thanksgiving and following through to Christmas. This presents opportunities to drive sales at the retail level by carrying herbs in-store for consumers to purchase.
“During the holiday season, we see the usage of rosemary, sage and thyme increase by as much as 300 percent,” said Patty Emmert, community relations and marketing manager.
“This particular herb trio is known as the poultry blend and when sold together, can increase in sales up to 500 percent. We are happy to offer this special blend to serve consumer demand and offer our customers a product that is highly sought after.”
In addition to the poultry blend, other herb varietals see a slight increase from 10-20 percent above regular sales. Duncan Family Farms recommends having a well-stocked herb selection to inspire sales and increase purchases throughout the produce and meat departments.
“The holidays provide retailers an opportunity to capitalize on display solutions and cross-merchandising to increase basket rings throughout the season,” Emmert said. “By showcasing items like turkey basters, brining bags, pie dishes and meat thermometers near fresh herbs, retailers are able to show shoppers exactly what they’ll need to prepare their holiday meals.”
In 2021, Duncan Family Farms launched its Organic Fresh Herb Line as an extension of its products. The company utilizes a multi-regional footprint to offer customers a consistent supply, healthy volume, versatile pack size capabilities and increased product quality. The herb line is also one of the first to become “Sustainably Grown Certified” in the U.S., displaying the USDA Organic Seal and CCOF certification on its packaging.
Duncan Family Farms is a family-owned, multi-regional grower of more than 8,000 acres of certified organic produce, specializing in baby lettuces, greens, kale and herbs using sustainable, modern farming practices. Founded in 1985 by Arnott and Kathleen Duncan, the company is one of the largest growers of organic produce, recognized for its environmentally sensitive farming techniques and fresh vegetables.
To learn more, visit duncanfamilyfarms.com.
