Los Angeles-based Pacific Trellis Fruit is partnering with the Tunnel to Towers Foundation for a Veterans Day promotion.
Pacific Trellis has debuted co-branded packaging for grapes and mandarins with a percentage of every bag sold being donated to the Tunnel to Towers Foundation.
“The co-branded packaging creates a stopping point for consumers, enticing them to purchase, with the added element of the contribution to the Tunnel to Towers foundation,” said Howard Nager, director of marketing and business development for Pacific Trellis.
“Additionally, we are supporting the campaign with point-of-sale materials and promotional advertisements to create value points within the store.”
Since Sept. 11, the Tunnel to Towers Foundation has been helping veterans by providing mortgage-free homes to Gold Star and fallen first responder families. Additionally, they build custom-designed smart homes for injured veterans and first responders.
“We are honored to be partnered with the Tunnel to Towers Foundation,” Nager said. “Their mission is one that resonates with many members and families of our team, and we are looking forward to a successful campaign in their honor.”
Pacific Trellis Fruit is one of North America’s year-round growers and importers of fresh fruit, including melons, grapes, peaches, plums, nectarines, citrus and cherries. The company partners with growers in Argentina, Brazil, Chile, Mexico, Peru and Spain, as well as domestic farmers across the U.S.
Pacific Trellis owns and manages the Dulcinea brand, a producer of the PureHeart personal seedless melons, as well as the Tuscan Style Cantaloupe. Pacific Trellis has recently expanded the brand to pack grapes, citrus and cherries. In 2020, Pacific Trellis fruit became the marketer and distributor of the Kiss line of melons.
For more information on Pacific Trellis Fruit, visit pacifictrellisfruit.com.
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