Belvidere, New Jersey-based Edible Garden AG Inc. is adding three new greenhouse-grown, salad kits to its list of SKUs, all containing the company’s locally grown, sustainable, cut lettuce, along with everything else needed to make a salad. Two of the new salad kits will initially launch in Meijer locations across the Midwest.
The first three salad kits in production include a Caesar Salad kit, featuring baby romaine lettuce; a Crispy Ranch kit, featuring crispy green leaf lettuce; and a Balsamic Vinaigrette kit, featuring spring mix lettuce.
“We are excited to offer our customers a salad kit solution where the main ingredient, the lettuce, is the same Edible Garden sustainable and locally grown cut lettuce that our customers have come to enjoy. By offering greenhouse grown salad kits, we are elevating and expanding our presence within the CEA category,” said Jim Kras, CEO.
The kits feature sustainably grown, GMO free, ingredients produced by local growers in the Midwest. By growing the product closer to the distribution centers, it extends the product’s shelf life and reducing shrinkage. In addition, the packaging for the kits contains 40 percent less plastic than other comparable items.
“We are delighted to partner with Meijer on the initial rollout of these first two salad kits, which we believe align with the growing demand for healthier, sustainably grown foods, while at the same time making food preparation faster and easier for the consumer,” Kras said.
“Meijer has demonstrated their foresight in understanding consumer trends, as well as their commitment to sustainability and the environment. We look forward expanding our partnership with them as we add new product extensions and deepen our penetration within their network, spanning Michigan, Ohio, Indiana, Kentucky, Illinois and Wisconsin.”
For more information, visit ediblegarden.com.
