Boise, Idaho-based Albertsons Companies has launched its Vinaforé Collection for the holiday season.
The private label collection features five crafted varieties originating from wine regions across the world and is available at Albertsons Cos. banner stores including Albertsons, Safeway, Shaw’s, Vons, Jewel-Osco, Acme, Tom Thumb and United Supermarkets.
The Vinaforé Collection was curated by Curtis Mann, master of wine at Albertsons Cos. in partnership with DC Flynt MW Selections, and is already receiving acclaim. Wine Enthusiast recently announced that the 2021 Vinaforé Napa Valley Chardonnay received 90 points while the 2020 Côtes du Rhône Villages scored 90 points from James Suckling. Using a 100-point scale, a wine rated 90 points is deemed to be outstanding or excellent.
The collection also includes the 2020 Alexander Valley Cabernet Sauvignon, 2021 Sonoma Coast Pinot Noir and 2021 Sonoma County Sauvignon Blanc. All five varietals retail between $14.99 and $21.99 each.
“We were very intentional when we created this collection for our customers. With every bottle of our Vinaforé wines, we hope to evoke discovery, foster exploration and empower shoppers to enjoy and purchase wine more confidently,” Mann said.
“In addition, we included pairing suggestions on the wine labels to help our customers discover the perfect food and wine pairings and create elevated dining experiences right at home.”
Shoppers can learn more about the winemaking process, taste profile and origin of each varietal in the Vinaforé Collection on the Albertsons Cos. banner website. Customers can also find shoppable ingredients and recipes that pair with Vinaforé wines, such as Albertsons Cos.’ classic French steak au poivre with crispy fingerling potatoes recipe paired with Vinaforé Alexander Valley Cabernet Sauvignon.
Additionally, customers have the option to digitally shop the wine aisle to have Vinaforé wines delivered from the store through DoorDash or Instacart.
The new Vinaforé Collection expands Albertsons Cos.’ Own Brands growing wine portfolio, which includes Signature Reserve, O Organics and Kalyana wines. For more information on Own Brands, visit albertsonscompanies.com/ownbrands.
