For the 10th year, Williamsville, New York-based Tops Friendly Markets will offer military personnel and their immediate families an 11 percent discount off of their grocery bills for Veterans Day.
On Nov. 11, customers should present proof of service that they, or an immediate family member are a U.S. veteran, active duty, reserve or retired military personnel to receive an 11 percent discount off of their purchases.
“The respect and gratitude we have for the people who serve and have served in the military is immeasurable, and for that we are forever grateful,” said John Persons, president.
“We wanted to support local military personnel by giving back to our associates and customers who have courageously defended our country and made many sacrifices through their military service.”
Since the inception of the Tops’ military discount, it has saved veterans and their families $681,317 on their groceries.
The company’s support of military organizations includes, but is not limited to, support of the Wall that Heals, American Veterans Tribute Traveling Wall, Honor Flight Missions and golf tournaments and the 10th Anniversary Veterans Race.
The retailer also sends care packages for troops serving domestically and overseas, VA hospital visits, participation in veteran job fairs, parades and expo and Tops Stars for Our Troops program by which stars from embroidered U.S. flags slated for retirement are presented to veterans, active duty personnel and first responders.
Tops Markets operates 150 grocery stores in New York, Pennsylvania, and Vermont, including five that are run by franchisees, with more than 14,000 employees.
