Last updated on December 6th, 2022
Salisbury, North Carolina-based Food Lion will offer a 10 percent discount on Nov. 11 to all active-duty military and veterans to show appreciation for those who are serving or have served in the U.S. Armed Forces.
“During this annual federal holiday, we extend this savings to our active-duty military and veterans as a way to help them save money while honoring their brave service,” said Meg Ham, president. “Our military veterans represent the towns and cities we serve, and Food Lion is committed to caring for and honoring our hometown heroes.”
To receive the discount, customers should present their MVP card and military identification at the time of checkout to receive 10 percent off their entire grocery bill. This offer is valid in-store and is unavailable through pick up or home delivery. The discount does not apply to the purchase of alcohol, tobacco, gift cards, lottery, pharmacy, postage stamps or services.
Food Lion provides several support services to military associates and families. The grocer has a Veterans & Military Business Resource Group, which is comprised of employees across its organization. The group has partnered with organizations like Purple Heart Homes and Wreaths Across America to support veterans.
In 2019, Food Lion Feeds announced a partnership with Operation Homefront, a national nonprofit that serves America’s military families by providing them with critical financial assistance, including meals and grocery assistance, transitional and permanent housing and recurring family support programs throughout the year. Over three years, Food Lion Feeds has donated $360,000. Food Lion Feeds was founded in 2014 by Food Lion to address food insecurity in its local communities.
Through Food Lion Feeds, the retailer has donated more than 970 million meals to individuals and families since 2014 and has committed to donate 1.5 billion meals by 2025. Founded in 1957, it is a company of Ahold Delhaize USA, the U.S. division of Zaandam-based Ahold Delhaize.
