Fresh Cravings, the family-owned, Arizona-based snacking brand, has expanded its line of chilled dips with the addition of three new hummus flavors: Jalapeño Cilantro, Lemon Garlic and Mediterranean.
These new flavors are now available at Walmart nationwide, in the deli section, and join the Fresh Cravings Hummus lineup of Honey Jalapeño, Everything Bagel, Roasted Red Pepper, Roasted Garlic, Spicy Red Pepper and Classic.
The brand’s mission is to “Crave Goodness,” as such, all Fresh Cravings Hummus recipes begin with a blend of select, premium ingredients: chickpeas, creamy tahini and Chilean Extra Virgin Olive Oil, making it the only hummus available with this EVOO. Building upon this foundation, Fresh Cravings Jalapeño Cilantro Hummus features spicy jalapeño peppers, cilantro, garlic and lime juice. Fresh Cravings Lemon Garlic Hummus offers a balanced blend of lemon, roasted garlic, onion and sea salt – which can be used as an addition to pasta, wraps and other items. Fresh Cravings Mediterranean Hummus freatures roasted red bell peppers, garlic, basil and Kalamata-style olives.
“Our team’s driving force is to find ways to deliver surprise and delight to our customers and to invite them to embrace new innovations and unexpected flavors,” said Jay Whitney, FoodStory Brands chief marketing officer. “We are proud to bring these three new flavors forward, always with the goal of offering elevated fresh-snacking options, made with high-quality ingredients, to consumers across the country.”
As the fastest growing brand of hummus and one of the newest to enter the category, Fresh Cravings surpassed 40 other brands in the past two years to become the fourth largest hummus brand in the U.S. Its hummus boasts double-blind taste test victories against the national category leader.
Fresh Cravings is family-owned and operated, with refrigerated salsa and hummus sold in more than 11,000 retail locations. Fresh Cravings is part of FoodStory Brands, a family-owned, Arizona-based company. For more information on Fresh Cravings visit: www.freshcravings.com.
For more center store news from The Shelby Report, click here.
