Meat District and the Los Angeles Rams have announced a multi-year partnership that kicks off with the introduction of “The Champ” Burger, which is available across Southern California.
The Champ Burger, made from the steak cuts of chuck, brisket and short-rib angus beef, will feature Meat District’s co-branded packaging with a neon LA Rams logo design.
“We believe The Champ Burger is one of our finest creations and are thrilled to be able to make them available to fans across Los Angeles and Southern California,” said Zack Levenson, COO of Golden West Food Group. “It’s a perfect addition to our line of high-quality, delicious meats our brand is so well known for.”
The Champ Burger is one of several varieties of burgers created by Meat District. These include “The O.G.,” “Steak House,” “Double Stack” and “The Smash,” all made with cuts of 100 percent Angus Beef. The partnership also has the SHAQ Burger, which is a half-pound of chuck, brisket and short-rib, represented by the athlete-entrepreneur, Shaquille O’Neal.
Meat District, a part of Golden West Food Group and a Los Angeles-based company, launched in 2019 and has partnered with sports teams, athletes and celebrity chefs, in addition to sponsoring major events across the nation.
“It is a great honor to be associated with the Los Angeles Rams organization. We are a Los Angeles and Southern California-based company. Celebrating and supporting the communities we serve is and will always be the most important thing to us,” said Erik Litmanovich, CEO of Golden West Food Group.
“Meat District’s partnership with the LA Rams provides us the opportunity to bring a quality product to the hands of LA fans just like us.”
Locations selling “The Champ” Burger and other Meat District products can be found by using the product locator on the company’s website. By searching for specific products, users can see locations where products are sold.
As part of the partnership, Meat District will have a presence across Rams content on digital, radio and social, as well as training camp.
“We’re excited to partner with Meat District on the debut of “The Champ” burger,” said Jen Prince, Rams CCO. “This is a great exhibit of brands joining forces to reach a shared audience and this is another way fans can celebrate on gamedays and beyond.”
