Cincinnati, Ohio-based Proctor & Gamble and its brand, Crest, are offering up to $3 off toothpaste, including the new Crest Densify lineup.
Shoppers can redeem the offer by visiting select national retailer websites through Oct. 30.
“With products for every smile, Crest has night-before-Halloween routines covered, so your teeth are protected from all the treats to come,” said Carlos Quintero, P&G VP of oral care, North America. “We want to show everyone just how healthy it is to smile on the spookiest night of the year.”
The brand teamed up with Olympian, mom and lifestyle creator Shawn Johnson to share her tips and tricks for Halloween prep.
“On a typical Sunday at our house, the ‘Sunday scaries’ set in during the afternoon as we plan out all of our tasks for the upcoming week. This year with Halloween on a Monday, we’ll be feeling more than the ‘Sunday scaries’ – 4pm will truly be the ‘Witching Hour’ with even more to prep for,” Johnson said.
“Thankfully, I’ll be ahead of the game with must-dos already checked off my list, including having Crest on hand to make sure my whole family’s smiles are covered so they can enjoy all the fun – and candy – that comes with the festivities.”
Johnson’s tips for brushing off the Halloween Eve “Sunday Scaries” includes:
- Protect your teeth from cavities: “My best trick for enjoying treats without fear of creepy cavities? Make teeth brushing a fun Halloween Eve activity. It may sound silly, but we’ll turn on Halloween tunes, dance around in the bathroom as a family and brush the scaries away.”
- Map out your trick-or-treating plan: “Let’s be real, everyone knows that one house on the block that gives out the full-size candy bars. Maybe you visit that house first, or maybe you’d rather skip the long line of treat-hungry trick-or-treaters – either way, plan out your route the night before, and coordinate with other families to make the night-of a breeze.”
- Prepare the candy cauldron: “It may seem small, but being able to check off as many to-dos as possible on Halloween Eve allows me be as present as possible for my family on Halloween night. I always fill the treat bowl the night before and set it by the door with extra candy bags on hand for easy refills.”
Proctor & Gamble serves consumers around the world with a portfolio of brands, including Always, Ambi Pur, Ariel, Bounty, Charmin, Crest, Dawn, Downy, Fairy, Febreze, Gain, Gillette, Head & Shoulders, Lenor, Olay, Oral-B, Pampers, Pantene, SK-II, Tide, Vicks and Whisper. The P&G community includes operations in about 70 countries worldwide.
