Westminster, Colorado-based Ball Co. has announced the availability of two new sizes of its recyclable Ball Aluminum Cup, broadening the opportunity to offer consumers a full portfolio of sustainable cup options.
The Ball Aluminum Cup is composed of 90 percent recycled content, making it the cup with the highest recycled content rate of any beverage packaging in its category.
The new 9-ounce and 12-ounce cup sizes are also available for purchase through the company’s website. The full portfolio of sizes provides customers the opportunity to serve a wide variety of beverages – from beer, cocktails, wine, soda and juice – to consumers in a more sustainable format.
“It has been inspiring to see continued excitement and growing demand for the Ball Aluminum Cup since we first introduced the product to consumers in 2019,” said Dan Fisher, president and CEO.
“As a company, we are relentlessly focused on advancing the circular economy. We believe that the expansion of our innovative aluminum cup will continue to drive meaningful change toward both helping our customers reach their sustainability goals and solving the packaging waste crisis.”
Ball expanded the portfolio of its lightweight aluminum cups in recent years in response to growing customer and consumer preference toward sustainability. In fact, research finds that 85 percent of consumers have become more sustainable in their purchasing in recent years.
To meet the demand for circularity in sports and entertainment venues and to help reduce waste and strengthen recycling, Ball has introduced the new cup sizes in venues across the U.S. All cup sizes, including the new 9-ounce and 12-ounce cups, are available for purchase in bulk directly from Ball, while additional packs, including the 9-ounce cup, are available on Amazon.
“We are excited to expand the Ball Aluminum Cup portfolio and offer our venue and food service customers a full suite of sustainable beverage packaging solutions – from aluminum cans to bottles and cups,” said Emily Fong Mitchell, president and general manager.
“At Ball, we’re committed to increasing access to the infinitely recyclable aluminum cup, which helps our customers meet growing consumer demand for truly sustainable products.”
Infinitely recyclable and economically valuable, aluminum is the most sustainable beverage packaging material, and, like aluminum cans, aluminum cups can be recycled. In fact, 75 percent of the aluminum ever produced is still in use and aluminum cans, cups and bottles can be recycled and be found back on a store shelf in about 60 days. In addition to its sustainability and recycling strengths, the aluminum cup is lightweight, sturdy, cool to the touch and provides an elevated drinking experience.
For more information on its full portfolio, visit ball.com/aluminumcups/venue-foodservice.
