San Francisco, California-based Grove Collaborative Holdings said Grove Co., its home care brand, is now in two additional retailers’ stores and digital sites – Harris Teeter and H-E-B – bringing the brand’s retail footprint to more than 4,000 stores.
This expansion is the latest in a series of growth landmarks for the company’s Grove Co. brand, following its recent expansions into CVS, Kohl’s, Meijer and Giant Eagle, as well as recently doubling its product assortment at Target.
Grove Co.’s hand soaps and dispensers are available in select H-E-B stores, while its full cross-category product offering, ranging from cleaners and dish soaps, are available in select Harris Teeter stores.
“Our ability to grow the Grove Co. distribution footprint across the U.S., and having our products now available in more than 4,000 stores, is an incredible achievement in making plastic-free products available to the large number of customers interested in reducing their environmental footprint,” said Stuart Landesberg, co-founder and CEO.
“Our increased presence in retail stores exposes our brand and products to more customers, and the more people we can reach, the more progress we make in leading the CPG industry out of its reliance on plastic packaging. We know that consumers want to make sustainable choices, and this latest expansion into Harris Teeter and H-E-B is a testament to our ability to make those choices readily available.”
Grove continues to push retail expansion as it sees long-term opportunity for the business and the sustainable CPG category. With a growing presence in retail through its partnerships with national retailers, the company continues to extend accessibility to its high-performing and sustainably packaged products, while growing its brand awareness.
Launched in 2016, Grove Collaborative Holdings curates more than 150 eco-friendly brands of household cleaning, personal care, laundry, clean beauty, baby and pet care products serving millions of households across the U.S. each year.
Every product Grove produces — from its flagship brand of sustainable home care essentials, Grove Co., plastic-free, vegan personal care line, Peach Not Plastic and zero-waste pet care brand, Good Fur, to its third-party brands — have been vetted against strict standards to be supportive of healthy habits, ethically produced and cruelty-free.
For more information, visit grove.com.
