Springdale, Arkansas-based Tyson Foods is partnering with Gaming Community Network, combining chicken and gaming to create a four-part episode series. The “Chicken and a Video Game” show features top professional athletes competing in popular video games while eating Tyson chicken dishes.
Fans can stream each episode weekly on the interactive streaming platform Twitch. The series is being produced in partnership with Complexity Gaming, a GameSquare esports company.
Athletes will also be joined by professional gaming hosts Anthony “AA9Skillz” Machado and Bowen “Monsoon” Fuller, who will prepare dishes made with Tyson chicken.
- Episode 1 will go live on Oct. 14 and will feature Trevon Diggs versus Micah Parsons on the esports football field while eating Green Chili Chicken Casserole.
- Episode 2 will premiere on Oct. 21, featuring Karl-Anthony Towns taking his basketball skills to the gaming screen with the Arroz Con Pollo dish.
- Episode 3 will be available on Oct. 28 and will feature Javier “Chicharito” Hernández showing off his soccer moves on the gaming screen while eating Chicken Tinga Tacos.
- Episode 4 will premiere on Nov. 4, featuring Todd Gurley versus Kacee Anderson who will bring their gaming skills to a vehicular soccer game favorite with the Orange Chicken dish.
“For generations, Tyson brand has brought people together around the dinner table,” said Megan Huddleston, SVP of marketing and innovation.
“As times have changed, and moments of connection continue to evolve, Tyson brand continues to find innovative ways to bring people together over delicious food – whatever the occasion. We are excited for this partnership and the opportunity to celebrate chicken as the official dish of Friday night gaming, inspiring people to enjoy our delicious chicken recipes alongside some of America’s favorite athletes and gamers.”
With each episode, fans will also have a chance to win exclusive memorabilia signed by the athletes. People who miss the livestreams can watch the episodes at their convenience on Complexity Gaming’s YouTube channel.
Additionally, the recipes and more details on the limited series can be found on Tyson brand’s “Chicken and a Video Game” website.
