M&M’s, a brand of Newark, New Jersey-based Mars, has released its latest product, M&M’s Caramel Cold Brew. The product features a combination of coffee and caramel, covered in milk chocolate and wrapped in a colorful candy shell.
“More and more coffee drinkers are exploring new flavor combinations, with cold brew ranking as one of Gen Z’s most purchased drinks. Mars’ M&M’s brand decided to tap into the booming cold brew coffee scene and pair it with a confectionary favorite – caramel,” said Allison Miazga-Bedrick, senior marketing director at Mars Wrigley.
“The result? A fun twist to an on-trend favorite that delivers an exceptional coffee flavor experience, all within a classic bag of M&M’S – perfect to enjoy on the go while catching up with friends or sharing a taste of the M&M’S Caramel Cold Brew candies to make new ones.”
The new M&M’S offering from Mars will feature the first on-pack appearance of the new M&M’S character, Purple. The Shelby Report recently shared Purple’s introduction. To read the full story, click here.
M&M’S Caramel Cold brew will be available nationwide beginning in February in single size, share size and sharing size stand up pouches. Prices range from $1.19 to $4.99.
The new offering is the brand’s second coffee-flavored offering announced this year, but its first permanent coffee-flavored product.
Across its portfolio of confectionery, food and pet care products and services, Mars has more than 140,000 employees. With almost $45 billion in annual sales, it produces brands such as Ben’s Original, CESAR, Cocoavia, DOVE, EXTRA, KIND, M&M’S, SNICKERS, PEDIGREE, ROYAL CANIN and WHISKAS.
For more information about Mars, visit mars.com.
