Chicago-based Heinz has announced the return of Heinz Tomato Blood Ketchup, a limited edition bottle for Halloween.
The brand enlisted the help of Toby, a vegetarian vampire influencer. Through an informational PSA, Toby hopes to convert his fellow vampires to enjoy tomato blood and spare the necks of humans.
“Being a vegetarian vampire and only eating Heinz Tomato Blood comes with a lot of misconceptions,” Toby said. “I hope that by issuing a PSA, vampires nationwide will consider that humans can be more than just food and give friendship a chance while enjoying a tasty alternative.”
The new packaging is available at retailers nationwide. Additionally, fans of Toby can head to select Six Flags locations to try the Totally Loaded “Bloody” Nacho Fries featuring Heinz Tomato Blood and experience Six Flags Fright Fest during October.
“Whether dripped on a dinner plate or used as a creepy accessory, Heinz has been helping people make memories for years, and this Halloween is no exception,” said Alyssa Cicero, brand manager, communications. “The limited-edition Heinz Tomato Blood Ketchup bottle features the iconic ketchup people know and love in a design even vampires can appreciate.”
Fans can watch the vegetarian vampire film featuring Toby on the brand’s YouTube channel and during the AMC Premiere of “Interview with a Vampire.” It will also be taking over popular channels on Fandom and will unveil a special vampire-themed activation on Twitch.
Kraft Heinz recently debuted “Lunchabuilds” with online ordering. To read the full story from The Shelby Report, click here.
To read more packaging news from The Shelby Report, click here.
