Two beverage entrepreneurs have partnered to launch Los Angeles, California-based Casa Azul featuring a recyclable metal packaging can.
Building a brand is not new for Lance Collins and Mike Repole. Collins started Fuze and NOS Energy, while Repole launched Smart Water and Vitamin Water. Together, the two creators have crafted the Casa Azul Tequila Soda.
Packaged in ardagh metal packaging infinitely recyclable beverage cans, Casa Azul is available in Lime Margarita, Peach Mango, Strawberry Margarita and Watermelon. The products are gluten-free and includes 5 percent alcohol with 100 calories per serving.
According to Collins, the company is building its brand with consumers and retailers by offering a high-quality beverage that stands apart from traditional alcohol RTD beverages.
“Casa Azul is delivering true premium tequila cocktails with better ingredients and better taste, for smart drinkers who care about what they eat and drink,” Collins said. “Our team has a long track record of delivering better-for-you options in a wide range of beverage categories, and now we’re looking to disrupt the spirits category and drive extraordinary growth.”
Casa Azul is packaged in ardagh metal packaging’s 12 ounce recyclable cans. “Beverage cans are convenient and can be taken anywhere – outdoors, poolside, at large venues and so on,” Collins said. “They also are shipped efficiently and are universally recognized as a sustainable, easy-to-recycle package option.”
Claude Marbach, CEO of AMP – North America, confirms the advantages of packaging beverages in cans. “Beverage cans enable and support our customer’s own sustainability objectives,” he says. “Couple the environmental advantages of the beverage can with its economic strengths such as superior filling, distribution and retail display efficiencies, and it’s obvious why cans are the choice in numerous growing beverage categories.”
Casa Azul premium cocktails are available in California, Colorado, Florida, Georgia and Texas, with plans to expand across the country over the next year.
For more information, visit casaazulspirits.com.
