Dallas-based Avocados From Mexico is partnering with Susan G. Komen to feature limited-edition pink packaging for Breast Cancer Awareness Month.
Avocados From Mexico partnered with Walmart and Kroger’s network of banners to make it convenient for shoppers to support the “Good Fats. Good Cause” with pink packaging. The bags feature a QR code that drives shoppers to AFM’s landing page in partnership with Komen.
Avocados From Mexico will donate $50,000 to Komen in support of the organization’s mission to save lives by meeting the most critical needs in its communities and investing in breakthrough research that can help prevent and cure breast cancer.
“We’re thrilled to continue our partnership with such an important organization for a second year,” said Stephanie Bazan, VP of shopper and trade marketing at Avocados From Mexico.
“This partnership gives us an opportunity to drive awareness for both Susan G. Komen organization and for avocados during Breast Cancer Awareness Month. What better way to combine a beloved and nutritious fruit and a meaningful cause that is close to so many consumer’s hearts in the produce aisle.”
Breast cancer is the most common type of cancer among women in the U.S. More than 280,000 breast cancer cases are expected to be diagnosed each year. In all, one in eight women in the U.S. will be diagnosed with breast cancer in their lifetimes.
“We’re incredibly grateful for the continued support of Avocados from Mexico and its retailers,” said Sara Rosales, VP of corporate and foundations at Komen.
“Through their National Breast Cancer Awareness Month campaign, Avocados from Mexico continues to share key health messages with consumers. I’m so proud of our collaboration that strives to reduce the risk of breast cancer for women and men and save more lives.”
For more details on the brand’s year-round promotional activities and marketing tools, visit avocadosfrommexico.com/shopper.
