Atlanta-based The Coca-Cola Company announced that Evguenia “Jeny” Stoichkova has been named president of global ventures, a unit of the company that focuses on globally scaling acquisitions and brands, including Costa Coffee and Coca-Cola’s investment in Monster Beverage Corp.
Stoichkova currently serves as president of the company’s Eurasia & Middle East operating unit. Prior to her current role, which she has held since 2021, Stoichkova was president of the company’s former Turkey, Caucasus and Central Asia business unit from 2017-20. Stoichkova will begin her new role on Jan. 1 and will report to John Murphy, president and CFO.
Stoichkova started her career at Danone Group in 1994 and led Danone marketing in Bulgaria from 2000-04. She joined Coca-Cola Bulgaria in 2004 as franchise country manager and became marketing manager for sparkling soft drinks in the Adriatic and Balkans business unit in 2007.
Stoichkova was named as area marketing manager in Romania, Bulgaria, Moldova and Macedonia in 2008 before becoming brand director for still beverages for South Eastern Europe in 2009.
Stoichkova will be succeeded as president of the Eurasia and Middle East operating unit by Sedef Salingan Sahin, who serves as president of the nutrition, juice, dairy and plant category for the company. Sahin begins her new role Jan. 1 and will report to James Quincey, chairman and CEO.
The Coca-Cola Company is a beverage company with products sold in more than 200 countries and territories. The company sells multiple brands such as Coca-Cola, Sprite, Fanta, Dasani, Smartwater, Vitaminwater, Topo Chico, BodyArmour, Powerade, Costa, Georgia, Gold Peak and Ayataka. The company seeks to impact people’s lives, communities and the planet through water replenishment, packaging recycling, sustainable sourcing practices and carbon emissions reductions across its value chain.
For more information, visit coca-colacompany.com.
